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Secret of link building

Link building is important, but not as all encompassing as it is often perceived. The secret of link building that solves the problem of creating links that are both "Google effective" in an SEO context and "traffic effective" in an Natural Search perspective is as follows.

I run a website called whythink.co.uk. It is a non commercial website that offers information about UK domains in a web, email and telephone format. The advice is free, as are the domain appraisals and most other services.

It s PR is 4, backward links 30. Traffic 2,000,000 uniques pa and rising. Mailing list 722, revenue from ppc £3524 pa, revenue from sales £3841pa.

This website broke with traditional SEO techniques of building links and optimisation of pages, keywords etc. Instead it played by the rules of the internet and Google.

Extremely simple

The fastest method for link building and SEO success is to create a website that gives the right information, to the right people, at the right time; a website:

that has information of interest.

that is an expert in its field

that offers the user research content that cannot be found elsewhere in the internet

that host applications that solve simple problems

that offers something outside of its commercial function

Google is not here to sell your products, it does not care if your business wins new contracts or loses clients. It is only concerned with the correct propagation of information. Have a read of Google's mission statement " to organize the world's information and make it universally accessible and useful."

Application Example

A further example is www.seocosts.co.uk. This website hosted an application that can calculate the SEO cost and lead time for any keyword. It has generated sales of over £40,000 in three months and went straight to the top of Google for its search term. It is used ironically by a dozen top SEO agencies to calculate information for their own clients.

Building a business online and building a physical business are not that different. There are no magic bullets or miracle cures. The businesses who invest the right amount of time and effort into their websites will naturally earn their place at the top of Google's rankings.

Just like this website...

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