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Potential Revenue Example

Charity Recruitment Market Online

The first task is to put a stick in the sand. By selecting a target revenue, in this case 3000 new candidate enquiries per month. This is deemed to be worth £110,000 pcm in additional revenue.

This figure is reached by taking 3000 new candidates, take out 3/4 as unsuitable or not interested in a position. That figure is then divided by ten (number of candidates who are successfully matched to a job) and then the total is multiplied by average revenue per filled position, ie £1500. This figure is provided by the client. (simple ROI formula)

Market is defined as number of users searching for employment within the charity sector, using the internet as a medium for research and communication.

The analysis is to further determine if the market can sustain 3000 new candidates’ enquiries to the client.

Potential Web Traffic
Potential Candidate Enquiries

potential revenue from SEO cont...

website promotion


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