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Viral Marketing (cont)

The exact method of Viral Marketing implemented for a campaign will vary depending on your brand and demographics, but some examples will certainly include:

Reviews of your Product

Press releases

Blogs on subject

Competition with a 'real' prize and an incentive for entrants to pass on the message, such as being given additional entries in return for suggesting a friends' email address.

Opt-in Email Marketing containing:

Latest news or information

Cost comparison sites

The above is a list of implemented steps, what we are appealing to is certain human elements and this means certain marketing actions and the harnessing of independent online vehicles for spreading the 'word'.

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