Physical Website Marketing can be defined in the context of what clients ask us to achieve:
To enhance their Corporate Image (online)
To consolidate and provide direction for their online presence
To successfully develop new revenue streams from business secured through ‘Natural Search’
An online presence is most commonly defined as a company’s website, but can also include ‘service led’ websites (supporting websites), main corporate reputation websites and supporting websites (informational portals either contributed to or owned by client) etc.
Natural Search is defined as, being represented in a website, (either owned or contributed to) that appears on the first page of Google and other search engines for industry specific keywords.